The Joy of FRED Blog

The Dieline

‎Posted February 13, 2008 in Commentary, Publicity. Tagged with .

dieline.jpg As designers of product and packaging, we all love to get recognition from our peers. They get you, and what you do (or are trying to do). I was really pleased to see a posting on the dieline back in Dec that had some nice things to say about the packaging that we do at Fred. I'm a firm believer that over-packaging is a way of hiding a crappy product. If the item is good, it should be able to speak for itself, without all the flash and fluff. I have purchased many products with slick packaging, only to be extremely disappointed when I finally got to the real thing. I felt like I was tricked. We hopefully will continue to make products worthy of showing off. And dieline, thanks for noticing.


carla, on 02/19/08


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